Our staff and our Board of Directors power our mission and vision in some pretty amazing ways. Their energy, dedication, and talent allow us to strive for a financially strong St. Louis.

Financial Coaches

Jamal Cooper (he, him)

Associate Financial Coach

Jamal comes to Prosperity Connection after several years of being an educator as a high school math teacher. His passion to help educate comes from his experience of lacking knowledge pertaining to finances and going on a deep dive to educate himself about the world of finances. His ability to educate and understand clients makes him an asset to the Prosperity Connection team.

Fun Fact: Jamal played football for the University of Wisconsin, where he majored in History.

Ben Feimer (he, him)

Lead Financial Coach

As a Lead Financial Coach, Ben works one-on-one with Prosperity Connection’s clients to achieve their financial goals. Ben got his start in finance as a stockbroker and has been working in personal finance for over 10 years. As a HUD certified Housing Counselor and a CBA certified Master Trainer, Ben has the knowledge and skills to make your financial dreams a reality.

Fun Fact: Ben was in the Peace Corps and taught English in western Mongolia!

Veronica Guerrero (she, her)

Lead Financial Coach

Veronica assesses participants financial health through one-on-one coaching and then develops a tailored set of recommendations to help participants improve their financial position and pursue their goals. Veronica has worked in the finance industry for the past 4 years in various areas from teller to wealth management, making her financial knowledge and experience diverse. She hopes to provide financial support and education to everyone she coaches, giving information in a clear and simple way that will bring about success. As a fluent Spanish speaker, Veronica will be a valuable resource to Prosperity Connection and the Spanish-speaking community here in St. Louis.

Fun Fact: Veronica helped stop a car theft once and the police bought her an In N Out burger.

Sasha Moore (she, her)

Lead Financial Coach

Sasha was born into a struggling low-income family in South City where she was raised along with her six siblings. Like so many other families in similar situations, she was not taught how finances/credit work, how to budget, or the importance of saving. Sasha worked in education for 10+ years before she found her calling in the world of finances. She enjoys relationship building and is excited to be putting her knowledge and personal experiences to use while helping people reach their financial goals. Sasha wants to make sure that everyone in the St. Louis region and beyond has the financial education, security, and support that they not only need but also deserve.

Fun fact: Sasha loves leaving Google reviews (only nice ones) and is ranked a local guide level 5 on Google.


Heather Jaconis (she, her)

Director of Finance and Operations

Heather oversees the organization’s finances including the annual budget, audit, and cashflow management. Additionally, her role works with the senior leadership team to develop and maintain processes that produce efficient and manageable operations for the staff. Heather earned her Bachelor’s Degree in Psychology from Truman State University and a Master’s Degree in Public Administration from Southern Illinois University Edwardsville. She is also a graduate of the Focus St. Louis Emerging Leaders program for the Spring of 2022.

Fun Fact: Heather has toddler twins that take up most of her time away from work.

Sara Middendorf (she, her)

Director of St. Louis Builds Credit

Sara leads planning and implementation of St. Louis Builds Credit by bringing partners together to create shared goals and strategies. She also oversees the implementation of classes, credit fairs, and a public information campaign to promote the importance of building credit. Sara holds her Bachelor of Arts in Sociology and Anthropology from the University of Notre Dame, her Masters of Social Work from the Brown School at Washington University in St. Louis, and has worked within the social work and community development fields for several years.

Fun Fact: Outside of work, you can either find Sara on a sand or indoor volleyball court or working on cross stitch projects.

Robert Nelson V (he, him)

Director of Coaching

After being a Lead Financial Coach for several years, Robert Nelson V has recently been promoted to Director of Coaching. In his new role, Robert ensures the success of Lead Coaches from onboarding to fostering a collaborative and growth environment. Using his past experience and knowledge, he mentors, motivates, trains, engages, and grows the coaching staff, creating a Best in Class coaching environment and team. Robert is certified as a homeownership counselor through NeighborWorks America and as a credit specialist through Freddie Mac.

Fun Fact: Robert could (almost certainly) beat you in a bowling match.

Kathy Siddens (she, her)

Executive Director

Kathy is responsible for leading the strategic direction of the organization with the guidance of the Board of Directors and assistance of staff. Additionally, her role focuses heavily upon partner relationship management and fundraising. Kathy holds a Bachelor of Arts in Political Science from Westminster College. She completed a graduate fellowship with the CORO Foundation and holds the Accreditation in Public Relations from the Public Relations Society of America. In addition, she is a Focus St. Louis Leadership St. Louis program graduate and currently serves on the board of directors of several St. Louis area nonprofit organizations.

Fun Fact:  Kathy loves football and is a HUGE New Orleans Saints fan!

Nikki Whetsell (she, her)

Director of Communications and Advancement

After being a financial coach with us for a couple of years, Nikki was recently promoted as our new Director of Communications and Advancement. Nikki holds her Bachelor of Arts in Political Science from Olivet Nazarene University and her Master of Arts in Organizational Communication from Southern Illinois University-Edwardsville. We are thrilled to have her use her knowledge and work experience in this new role.

Fun Fact: Nikki loves to travel and has visited 19 countries, 35 states, and 20 US National Parks!

Program Management and Support Staff

Clayton Bruce (he, him)

AmeriCorps Marketing VISTA

As the AmeriCorps Marketing VISTA, Clayton will be with Prosperity Connection for one year. While he is here, his goal is to develop a comprehensive marketing plan for Prosperity Connection. Some of his responsibilities are to help design graphics, develop communication plans, enhance our social media, and further promote our services. For the year he is with us, he hopes to learn all sorts of skills that he can take with him throughout his life and career. Clayton earned a Bachelor’s degree in Marketing from the University of Missouri-St. Louis and professional certifications in Google Analytics and Google Digital Marketing & E-commerce.   

Fun Fact: Clayton is an Eagle Scout.

Carol Harris (she, her)

Executive Project Manager

Carol assesses client needs and assists in connecting people with a financial coach or finding a class that meets their financial goals. She manages class registration, assists with marketing and social media, and supports coaches and directors within the organization. She also serves as the liaison to our board of directors. Carol holds a Bachelor of Science in Education from the University of Missouri-St. Louis and a Master of Science in Education from Lindenwood University. She is a former middle school science teacher and education administrator in North St. Louis County school districts. 

Fun Fact: Carol enjoys running, crochet, learning to play the violin, and being an avid birder. 

Heather Schindewolf (she, her)

St. Louis Builds Credit Coordinator

Heather is our St. Louis Builds Credit Coordinator and is responsible for planning and executing credit fairs. She also oversees the volunteer program which includes assessment, recruiting, and training for STLBC events and programming. She holds a Bachelor of Arts in Human Services from Missouri Baptist University with a focus on Social Work and Counseling. She is also a graduate of Rung for Women where she completed Prosperity Connection’s one-on-one coaching and classes. She wants to utilize what she learned by bringing her experiences and skills to Prosperity Connection’s team to help others achieve their financial goals.

Fun Fact: Heather loves being outdoors and recently graduated from the University of Illinois Master Naturalist training program.

Board of Directors

From Left to Right, not pictured are Tom Boyle and Eddie Davis

Tom Sullivan

Club Director of Mathews-Dickey Boys’ & Girls’ Club of Greater St. Louis

Tom Sullivan is the Club Director of Mathews-Dickey Club at Boys’ & Girls’ Club of Greater St. Louis. He has served on the Board of Prosperity Connection for several years, and his experience in leadership and strategic planning is a huge asset to our organization. Tom has served at Mathews-Dickey for over 45 years with a variety of leadership roles. He graduated from Lindenwood University with his MBA and from Saint Louis University with his Bachelor of Science in Marketing. Tom is from the St. Louis area and graduated from Sumner High School.

Fun Fact: Tom played NCAA Division 1 Baseball for 4 years while at SLU. Go Billikens!

Tony Janssen

Senior Vice President & Regional Manager Commercial Real Estate at US Bank

Tony Janssen is the Head of Middle Market Commercial Real Estate for US Bank, where he leads a team that provides capital for private real estate investment and development nationwide. He is a graduate of Iowa State University with a Bachelor of Business Administration in Finance and holds an MBA from Saint Louis University. Tony has been in financial services sector for over 20 years. His knowledge and experience are of great benefit to our Board, and we are very grateful for his leadership.

Fun Fact: Mr. Janssen attended college on a golf scholarship now only plays on a rare occasion, so please don’t ask him for strokes. 😊

Susan Katzman

Secretary for the National Career Academy Coalition, retired from STL Public Schools

Susan Katzman retired from the St. Louis Public School District after 36 years of work in 2005. During her tenure, she was a high school teacher, a divisional director for Career Education, a district summer school administrator, and a curriculum writer and supervisor. Her knowledge of curriculum and education is a huge benefit to us in providing financial education. Currently, Susan provides national consulting in high school educational reform around college and career academies through The SEK Group and is the past-president and current secretary of the National Career Academy Coalition (NCAC). She received both her BA and MA degrees from the University of Wisconsin.

Fun Fact: Susan took up gardening last summer for the first time and was surprisingly able to produce some tasty tomatoes.

Felicia Pulliam

Co-Founder of St. Louis Renewed

Felicia Pulliam has more than 20 years of experience providing solutions-oriented, customized community engagement and support to address complex issues around diversity, equity, and inclusion. She is a Co-Founder of St. Louis Renewed, a pioneering anti-racism program designed to build capacity for racial equity through resolving the limitations of traditional diversity programs while tackling key obstacles to personal and cultural change. Felicia was appointed to the Ferguson Commission by Governor Jay Nixon in 2014 and co-chaired the Economic Inequity and Opportunity working group. She regularly presents on topics related to community transformation including race, diversity, equity, inclusion, citizen engagement, capacity building, and economic mobility. We are so fortunate to have her on our Board!

Fun Fact: Felicia pledged Delta Sigma Theta Sorority, Inc. through the Gamma Alpha chapter at Xavier University and is a graduate of Tulane Law School where she earned a National Jurisprudence Award in Contracts.

Suzanne Hough

Vice President of Community Development for Carrollton Bank

Suzanne Hough is Vice President of Community Development for Carrollton Bank, a $3 billion community bank with locations from the St. Louis metropolitan area to Springfield, Illinois. She collaborates with community partners, participates in the bank’s financial education programs, connects bank staff with community service activities, and integrates bank products and services with community needs. Suzanne is involved in the strategic planning process that incorporates the bank’s community development program with overall bank priorities. Her commitment to connecting the community with financial services and education strengthens our ability to work towards our mission. Suzanne is a graduate of Millikin University in Decatur, Illinois and the Graduate School of Banking at the University of Wisconsin.

Fun Fact: You can find Suzanne and her family at University of Illinois football games in Champaign, IL on fall weekends.

John Windom

Retired from STL Public Schools

John Windom is a former 45-year employee with the St. Louis Public Schools, having retired in 2008. During his tenure, he served briefly as a classroom teacher and then as a senior district-wide administrator. John has since served as a national trainer and speaker, as well as in leadership roles at the local, state, and national levels. While he was the recipient of numerous awards and recognitions, his primary focus was on community and parent involvement and the formation of community partnerships structured to address impediments to student learning. John’s education background is a foundational resource for us as we strive to provide quality, accessible financial education to the St. Louis region.

Fun Fact: John particularly enjoys designing and actualizing opportunities for people of all ages to enhance their quality of life.

Tom Boyle

Vice President of Enterprise Car Sales of Southern California

Tom Boyle is a Vice President with Enterprise Car Sales and oversees the company’s retail car sales operations for Southern California. Originally from Boston, Tom has worked his way across the country with Enterprise over the last 21 years. In 2016, this journey brought him to St. Louis where he first discovered Prosperity Connection. Tom’s passion for helping to provide services, opportunities, and education to those in underserved areas led him to engaging with Prosperity Connection, first as a volunteer, and then into his current role on the Board of Directors in 2018.

Fun Fact: Tom has two pugs named Beef and Cheese!

Eddie Davis

Vice President of Operational Excellence at Equifax

Eddie Davis is the Vice President of Operational Excellence at Equifax. He leads a team of executives to facilitate understanding of the organization’s overarching goals and values, as well as executes on strategic initiatives and generates a continuous improvement space for internal employees. Eddie joined Prosperity Connection’s Board of Directors in 2022 because of his impressive experience in strategic planning, company organization, and project management. Before working with Equifax, he worked as the Director of Business Process Excellence and Senior Director of Business Transformation for Anheuser – Busch InBev. Born and raised in the St. Louis area, Eddie is a graduate of SLU High School and received his MBA from Southern Illinois University Carbondale (SIUC).

Fun Fact: Eddie graduated from Embry-Riddle Aeronautical University with a Bachelor of Science in Professional Aeronautics and was an Aviation technician in the Navy, but he is afraid of heights. 😊