About us

Our Mission

We strive to promote economic success for everyone in the St. Louis region by providing financial education and access to reliable financial products and services.

Our Vision

We dream of an equitable community where everyone can conveniently access the resources and knowledge needed to confidently pursue their financial goals.

Let’s Build Something Together

You can help make our vision a reality! Donate today and expand access to our critically important services across the St. Louis region.

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Our values

Integrity

We are reliable, true to our mission, and committed to transparency and accountability.

Respect

We relate to individuals with dignity across all social and economic identities.

Community

We strive to build connections and a culture of openness and belonging among our staff, neighbors, and partners.

Equity

We cultivate relationships that overcome systemic barriers of oppression and bias.

Empathy

We are dedicated to walking with everyone on their unique journey in life.

Our Best-in-Class Pillars

Best-in-Class (BIC) is our commitment to delivering the highest quality services and support possible. It shapes how we serve clients, collaborate as a team, and make decisions as an organization. BIC is the standard we strive for every day and the measure we use to hold ourselves accountable to excellence.

Client Centric

Clients are the center of every decision we make. We focus on meaningful impact, tailoring our communication, programs, and processes to meet their needs—not our image. Our mission is to empower St. Louisans through consistent, client-first action.

Data Driven

We collect the most meaningful data in the most efficient way, ensuring we stay adaptable and forward-thinking. Our metrics evolve with the times so we can continuously improve how we serve, understand, and support our clients. Every data choice is intentional and focused on what truly drives impact.

Continuous Improvement

We constantly evaluate what works, adjust what doesn’t, and stay ahead of changes in the financial landscape. Progress matters more than perfection, and every misstep becomes a learning opportunity. By remaining flexible and curious, we continually refine our services for the benefit of our clients.

Strategic Partnerships

We build partnerships with organizations that share our values, prioritize integrity, and strengthen our ability to protect and serve clients. By choosing collaborators intentionally and understanding their services deeply, we ensure each relationship is truly mutually beneficial. The result is a trusted network that enhances client impact and reflects our mission at every level.

Seamless Systems

Seamless systems ensure no one ever has to repeat themselves or feel lost in the process. Clear communication, efficient workflows, cross-training, and thoughtful automation allow clients, partners, donors, and staff to move through our organization smoothly and consistently. Every interaction feels coordinated, human, and built for an excellent experience.

Thought Leader

We aim to shape the conversation around financial wellness, not just participate in it. By contributing ideas, innovation, and advocacy at every level, we position ourselves as a trusted, proactive voice in the financial stability space. Our goal is to influence the field, not simply respond to it.

Our Story

Prosperity Connection was founded in 2009 as a direct response to community needs. It was apparent that many in the St. Louis region lacked sufficient, reliable, and safe access to vital financial resources and opportunities. Prosperity Connection offers financial education and coaching services to fill that need.

In January 2020, we launched St. Louis Builds Credit (STLBC), which offered classes, credit report reviews, and public credit wellness events. Over time, STLBC evolved to also represent a cross-sector alliance of organizations working collaboratively to improve credit, increase savings, and expand access to trusted financial resources across the region. Today, our two core services are referred to as our Financial Education program and our Financial Coaching program, while the STLBC Alliance continues to grow as a coordinated referral network informed by our proprietary Life Cycle of a Client framework.

Over the last 15+ years, our organization has evolved from primarily place-based, brick-and-mortar service delivery to a flexible model that includes virtual offerings and expanded partnerships across the region. This shift allows our team to meet clients where they are — both online and within community-based partner spaces. While we have adapted in many ways, a few things remain constant: our services are always free to the public, delivering high-quality experiences is our top priority, and we remain best-in-class in financial education.

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